Some of the specific topics you’ll learn more about in the book include outfitting your CRM system with AI and machine learning capabilities, ensuring consistent compliance with GDPR, choosing between on-premise, cloud, and hybrid hosting solutions, and more. Fatouretchi provides readers with clearly defined processes, a wealth of practical advice, and informative case studies carefully selected to help marketers of various experience levels design and launch successful CRM projects for their company. The Art of CRM is written for CRM practitioners looking to update their work with new and proven techniques developed to increase their marketing power and versatility. The Art of CRM: Proven strategies for modern customer relationship management OUR TAKE: Writer Max Fatouretch has over 20 years of experience as a leader, developer, and educator in the CRM market, making his book a great resource for new and experienced professionals alike. This list is organized alphabetically by title. Readers can find everything from the basics of CRM to high-level, advanced methodologies in these books. To help you find the right one for your needs, our editors have identified the best CRM books to read.Įach of the books listed below has at least 3 or more stars on Amazon and comes from various leaders, educators, and professionals in the CRM and customer management fields. But if your team is looking for something more substantial, a good, old-fashioned book is going to be one of the best options available to you. There is no shortage of CRM resources and learning tools available online (including the buyer’s guides and best practice articles here on Solutions Review). We may make a small commission from products purchased through this resource. Solutions Review participates in affiliate programs. The editors at Solutions Review have compiled the best CRM books worth reading based on relevance, ratings, publish date, and ability to add value to a business.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
March 2023
Categories |